Question: A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using "brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and Why?
- "Campaign total," because Google Ads will spend their total budget faster than Daily will.
- "Daily," because Google Ads will try to spend their total budget evenly over the duration of their campaign.
- "Campaign total," because Google Ads will try to spend their total budget evenly over the duration of their campaign.
- "Daily," because Google Ads will spend their total budget faster than "Campaign total" will.
Explanation
Daily budget is the better fit when the campaign needs to generate awareness quickly within a short flight. Google Ads can vary daily spend and may spend more on days when delivery opportunity is stronger. A campaign total budget is designed to pace spend across a defined campaign period. For a two-and-a-half-week brand awareness and reach campaign, faster spend pacing can help maximize exposure before the limited promotion window ends.
Why the other options are incorrect
Campaign total is not selected because its pacing is designed to spread spend across the campaign period.
Daily with even pacing is incorrect because even pacing describes the purpose of a campaign total budget.
Campaign total with faster spend reverses the expected pacing behavior.
Source for verification
https://support.google.com/google-ads/answer/6385083?hl=en
https://support.google.com/google-ads/answer/10486938?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.