Question: You know that mixing ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?
- Masthead ads and bumper ads.
- Masthead ads and non-skippable in-stream ads.
- Skippable in-stream ads and bumper ads.
- Skippable in-stream ads and non-skippable in-stream ads.
Explanation
For efficient reach, Google Ads supports a mix that is designed to maximize reach at a lower cost across awareness inventory. In Video reach campaigns, Google specifically identifies bumper ads and skippable in-stream ads as the format mix for this reach approach. This combination balances short, high-frequency reminder exposure with longer view opportunities, which improves cost-efficient scale. It fits an awareness goal because the setup is built around broad reach rather than full-message completion or click-based action.
Why the other options are incorrect
Masthead + bumper Masthead is a premium homepage placement, not the standard format mix used for efficient reach in auction-based Video reach setup.
Masthead + non-skippable This combination is oriented to premium placement and full-message delivery, not the standard low-cost reach mix for efficient reach.
Skippable + non-skippable Non-skippable in-stream ads align with non-skippable reach, not the recommended mix for efficient reach.
Source for verification
https://support.google.com/google-ads/answer/10581234
https://support.google.com/google-ads/answer/2375497
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.