To create a forecast for their new Video awareness campaign, a marketing manager used Reach Planner. But the results of that campaign were very different from the media plan numbers provided by the Reach Planner forecast. Why was there such a significant mismatch between the campaign results and forecast data?

Here is the answer of the question: To create a forecast for their new Video awareness campaign, a marketing manager used Reach Planner. But the results of that campaign were very different from the media plan numbers provided by the Reach Planner forecast. Why was there such a significant mismatch between the campaign results and forecast data?

• Because the marketing manager built a campaign that didn’t match the plan settings in Reach Planner.
• Because Reach Planner isn’t compatible with awareness campaigns.
• Because Reach Planner forecasts are compatible with Video campaigns for any marketing objective.
• Because the marketing manager used Reach Planner during the least optimal time of day.

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