Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a “Sales” campaign goal. What’s the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

Here is the answer of the question: Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a “Sales” campaign goal. What’s the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

• Preventing Google ads from double counting conversions.
• Enabling Video ad extensions within their Google Search campaign ads.
• Receiving a reduction on their average cost-per-view.
• Avoiding double serving ads in the Google Search results.

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