Question: Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a “Sales” campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?
- Preventing Google ads from double counting conversions.
- Enabling Video ad extensions within their Google Search campaign ads.
- Receiving a reduction on their average cost-per-view.
- Avoiding double serving ads in the Google Search results.
Explanation
Using one Google Ads account keeps conversion tracking and attribution settings in a shared measurement setup. When users interact with Video and Search before purchasing, Google Ads can evaluate those touchpoints under the same conversion actions. This gives Sales campaigns cleaner data for reporting and bidding optimization. Separate accounts can make the same customer journey harder to measure consistently.
Why the other options are incorrect
Video ad extensions are not enabled inside Search ads by placing campaigns in the same account.
Average cost-per-view is not reduced because Search and Video campaigns share an account.
Double serving in Search is unrelated because Video campaigns do not serve in Google Search results.
Source for verification
https://support.google.com/google-ads/answer/1722022?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.