Question: You set up a Google Video campaign with a consideration goal and cost-per-view bidding (CPV). How will your max CPV compare to your actual CPV?
- Max CPV is often less than actual CPV because it's a reserve buy.
- Actual CPV is often less than max CPV because it's auction bidding.
- Max CPV is often less than actual CPV because it's auction bidding.
- Actual CPV is often less than max CPV because it's a reserve buy.
Explanation
With a consideration objective, CPV bidding is the Google Ads bidding approach aligned to increasing product or brand consideration. In auction buying, the entered max CPV functions as a ceiling rather than a fixed amount charged on every eligible view. Google Ads documentation also states that some TrueView views may cost more or less than the target amount because bids are optimized across eligible auctions. That is why the charged actual CPV commonly comes in below the maximum value entered for the bid. Google Help+2Google Help+2
Why the other options are incorrect
A) It reverses the auction pricing logic, because the maximum bid is the cap and not the amount that is usually lower than the final charge. Google Help
C) It incorrectly states that auction buying makes the charged view cost exceed the bid cap in the usual case. Google Help
D) It links CPV behavior to reservation buying, even though reservation video campaigns use fixed CPM rather than auction-based CPV pricing. Google Help
Source for verification
https://support.google.com/google-ads/answer/2472735
https://support.google.com/google-ads/answer/12929373
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.