Question: You're setting up a Video campaign to grow consideration. What ad formats should you expect to run?
- Non-skippable in-stream ads and in-feed video ads
- Non-skippable in-stream ads and mastheads
- Skippable in-stream ads and in-feed video ads
- Skippable in-stream ads and bumper ads
Explanation
Google video partners expand video ad delivery beyond YouTube to high-quality publisher websites and mobile apps. For an awareness goal, broader eligible inventory helps increase reach among relevant users. This setting is useful when the priority is exposing more people to the video message. It supports awareness planning by adding additional video inventory while still using Google Ads controls.
Why the other options are incorrect
YouTube Live and Premieres are YouTube placements, not the defining benefit of Google video partners.
YouTube mobile homepage is YouTube inventory, not partner publisher inventory.
Engagement metrics do not explain the main awareness benefit of Google video partners.
Source for verification
https://support.google.com/google-ads/answer/7166933?hl=en
Explanation
Reach Planner forecasts depend on the same planning inputs being reflected in the actual campaign setup. Frequency cap affects projected reach because it limits how often ads can be shown to the same user. Keeping that setting consistent helps the live campaign stay aligned with the planned reach estimate. Differences between planning settings and campaign settings can cause actual delivery to diverge from the media plan.
Why the other options are incorrect
Google Analytics is not where Reach Planner media-plan settings are applied.
Keywords are not the main setting used to preserve a Reach Planner awareness forecast.
Post-campaign Reach Planner use does not help set up the original campaign to match the plan.
Source for verification
https://support.google.com/google-ads/answer/9427191?hl=en
Explanation
Skippable in-stream ads and in-feed video ads support consideration by giving users opportunities to watch, engage, or choose content relevant to their interests. Consideration-focused video campaigns are built around active user interest rather than only passive exposure. In-feed video ads are specifically designed to build brand consideration while users browse or search YouTube content. These formats are better suited for views and engagement than short reach-only formats.
Why the other options are incorrect
Non-skippable in-stream ads are more closely aligned with reach and awareness delivery.
Mastheads are high-impact awareness placements, not standard consideration formats.
Bumper ads are short awareness-focused ads and are not the primary format for growing consideration.
Source for verification
https://support.google.com/google-ads/answer/6227733?hl=en
https://support.google.com/google-ads/answer/6055025?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.