Question: If you ran a consideration Video campaign for one year and now want proof that your investment was effective based on the number of times users actually clicked on your videos, what consideration measurement metric should you use?
- Earned views
- Targeted observations
- Core performance metrics
- Purchase intent lift
Explanation
Core performance metrics show direct interaction results from video campaigns, including clicks and views. Clicks are the appropriate signal when the goal is to verify that users actively interacted with video ads. For consideration goals, these metrics help evaluate whether the campaign generated measurable engagement. This makes them suitable for assessing performance after a long-running video campaign.
Why the other options are incorrect
Earned views measure additional views after someone watches an ad, not clicks on the video ad itself.
Targeted observations is not a standard Google Ads consideration measurement metric.
Purchase intent lift measures changes in intent, not the number of user clicks.
Source for verification
https://support.google.com/google-ads/answer/2375431?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.