Here is the answer of the question: What’s the value of measuring unique reach and frequency in an awareness Video campaign?
- It evaluates media efficiency, since it measures the share of impressions that the user may have a chance to see.
- It shows how many ads served to people and how many times, across devices and formats.
- It lets you see the terms people were searching for when seeing your ads.
- It measures lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
The above question is related to “Google Ads Video Professional Certification Exam“. You can find all the updated questions and answers related to to “Google Ads Video Professional Certification Exam” on the “Google Ads Video Professional Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
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