What’s the value of measuring unique reach and frequency in an awareness Video campaign?

Here is the answer of the question: What’s the value of measuring unique reach and frequency in an awareness Video campaign?

• It evaluates media efficiency, since it measures the share of impressions that the user may have a chance to see.
• It shows how many ads served to people and how many times, across devices and formats.
• It lets you see the terms people were searching for when seeing your ads.
• It measures lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.

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