Question: An account manager has noticed that their Video campaigns have reached a large number of unique viewers, but the frequency is very high. What might the account manager infer from this?
- The creative used in the campaigns is very effective, leading to more views.
- The same ads are being shown to the same people multiple times.
- The ads are being served on a wide variety of websites and apps, leading to diverse viewership.
- The target audience for the campaign is very narrow.
Explanation
Unique Reach and Frequency measures how many people were shown an ad and how often they were shown that ad across devices and formats. A high frequency means the average person in the reached audience saw the ad multiple times. If unique reach is already large and frequency is also very high, the campaign is repeatedly serving impressions to the same viewers. That indicates repeated exposure, not simply broader distribution to new people. Google Help+1
Why the other options are incorrect
The creative used in the campaigns is very effective High frequency shows repeated ad exposure, but it does not prove the creative itself caused more views. Google Help+1
The ads are being served on a wide variety of websites and apps Delivery across devices and formats is part of Unique Reach and Frequency, but high frequency specifically indicates the same users are seeing ads multiple times. Google Help+1
The target audience for the campaign is very narrow A narrow audience can contribute to high frequency, but the direct inference from the metric itself is repeated serving to the same people. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2472714
https://support.google.com/google-ads/answer/117579
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.