An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they’re unsure what to base the figure on. What’s a valid way for them to determine the tCPM for the business’s new Video campaign?

Here is the answer of the question: An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they’re unsure what to base the figure on. What’s a valid way for them to determine the tCPM for the business’s new Video campaign?

• Decide on the highest amount they’re willing to pay for this campaign.
• Use the estimate in the traffic estimator during campaign setup.
• Slightly inflate the estimate in the traffic estimator during campaign setup.
• Slightly inflate the average amount the account manager is willing to bid for this campaign.

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