Question: An account manager at a media agency is creating a new awareness Google Video campaign that uses custom audiences. They're considering overlaying Demographics and Detailed Demographics with Custom Audiences in the new campaign. Why should they keep the two audience solutions separate?
- To prevent the average cost-per-view from increasing.
- So the reach of the campaign won't become restricted.
- So there's no limit on the types of video formats served.
- To avoid the campaign not being able to run at all.
Explanation
Combining Demographics and Detailed Demographics with Custom Audiences can narrow the eligible audience too much. Awareness Video campaigns need enough reach to expose the message broadly across relevant users. Keeping these audience solutions separate helps avoid unnecessary audience restriction while still allowing each signal to be evaluated. This supports scale, which is central to brand awareness and reach.
Why the other options are incorrect
Average cost-per-view is not the main reason to separate audience solutions in an awareness campaign.
Video formats are controlled by campaign and ad format eligibility, not by separating these audience types.
Campaign not running is too extreme because restricted audiences usually reduce scale before stopping delivery entirely.
Source for verification
https://support.google.com/google-ads/answer/2497941?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.