Question: Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?
- You should use cost-per-action bidding.
- You should use cost-per-click bidding.
- You should use Maximize Conversions bidding.
- You should use cost-per-view bidding.
Explanation
CPV bidding is designed for video campaigns focused on views and consideration. It lets Google Ads charge when a user watches the video ad for the required duration or interacts with it. This aligns with product and brand consideration because the value comes from engaged viewing rather than impressions, clicks, or completed conversions. The bidding method supports users choosing to watch and evaluate the message.
Why the other options are incorrect
Cost-per-action bidding is focused on conversions, not video views.
Cost-per-click bidding charges for clicks, not completed video viewing.
Maximize Conversions bidding optimizes for conversion volume, not view-based engagement.
Source for verification
https://support.google.com/google-ads/answer/2472735?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.