Question: An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?
- Layer as many audience types as possible within the same ad group.
- Use 10 to 15 of the best-converting key words from their Search campaigns.
- Use five of their best-converting placements from their Display campaigns.
- Combine their Custom Audiences with Demographic Audiences in the same ad group.
Explanation
In a conversion-focused Video action campaign, Custom Audiences work best when they are built from strong intent signals. Google Ads recommends using 10 to 15 search keywords based on past conversion performance or the highest-converting Search terms. Those keywords help the system find people whose behavior suggests stronger purchase intent. This improves audience quality without adding unnecessary restrictions that can limit delivery. It also aligns with Google’s guidance to use search-based audience inputs instead of relying on extra content controls.
Why the other options are incorrect
Layering many audience types This can over-restrict reach and reduce the system’s ability to find efficient conversion opportunities.
Best-converting placements Placement-based implementation is a form of content targeting, and Google advises avoiding content targeting in conversion-focused video campaigns.
Custom Audiences with Demographic Audiences Extra demographic layering narrows eligibility further, which can hurt scale and conversion performance.
Source for verification
https://support.google.com/google-ads/answer/9424882
https://support.google.com/google-ads/answer/9805516
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.