Question: A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?
- They'll get to see the terms people were searching for when seeing their ads.
- They'll see how many ads served to how many people and how many times, across devices and formats.
- They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
- They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
Explanation
Unique Reach and Frequency shows deduplicated audience delivery, which means it estimates how many people saw the ads and how often they were shown across devices, formats, sites, apps, and networks. That makes it the correct measurement solution when the goal is to understand person-based reach rather than views, clicks, or viewability. In an awareness Video campaign, this helps evaluate whether delivery is broad enough and whether repetition is at the right level. It is specifically built to report reach and impression frequency, not search behavior or brand lift outcomes. Google Help+2Google Help+2
Why the other options are incorrect
Search terms That insight comes from search reporting, not from Unique Reach and Frequency metrics. Google Help+1
Lift and ad recall Those are measured with Brand Lift, not with Unique Reach and Frequency. Google Help+1
Share of impressions that may be seen That is a viewability question measured by Active View, not by Unique Reach and Frequency. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2472714
https://support.google.com/google-ads/answer/9012727
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.