A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?

Here is the answer of the question: A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?

• Brand Lift, after the campaign receives over 1,000 clicks.
• Active View, before the campaign delivers any impressions.
• Active View, after the campaign receives over 1,000 clicks.
• Brand Lift, before the campaign delivers any impressions.

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