Question: A travel company wants to drive consideration for their new tour that's tailored to advanced surfers. Which of the following audience solutions would be most appropriate for the company to use?
- Custom Audiences
- Customer Match
- Life Events
- Affinity Audiences
Explanation
Custom segments help reach users based on specific interests, search terms, websites, or apps related to a product or service. A specialized tour for advanced surfers needs more precise audience signals than broad lifestyle interest categories. Keyword- or interest-based custom inputs can reflect advanced surfing intent and relevant travel behavior. This makes the audience solution suitable for growing consideration among users likely to evaluate the tour.
Why the other options are incorrect
Customer Match uses first-party customer data, not custom interest or keyword signals for finding new specialized audiences.
Life Events target major milestones, not niche activity-based travel interest.
Affinity Audiences are broader interest groups and are less precise for an advanced surfing offer.
Source for verification
https://support.google.com/google-ads/answer/9805516?hl=en
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