Question: A business owner wants to track conversions for their Video action campaign, but they're concerned the campaign won't track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?
- Extend the conversion window to be longer.
- Ask store visitors where they heard about the company.
- Send a survey to existing customers asking about their checkout experience.
- Compare video ad interactions against the timing of completed sales.
Explanation
A longer conversion window is the correct best practice when purchases often happen well after the ad interaction. Google Ads defines the conversion window as the period after a click or video view during which a conversion can still be recorded. If that window is too short, delayed purchases will not be counted, which can underreport results from a Video action campaign. Extending the window makes measurement better reflect the real time it takes customers to decide and complete a purchase. Google Help+2Google Help+2
Why the other options are incorrect
Ask store visitors This is not a Google Ads conversion tracking method and does not record attributed online conversions in the platform. Google Help+1
Send a survey This may provide feedback, but it does not improve how conversion tracking counts delayed purchase events. Google Help+1
Compare timing of sales This can help with analysis, but it does not change the conversion window setting that controls whether late conversions are recorded. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/3123169
https://support.google.com/google-ads/answer/6167168
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.