Question: The account manager at a motor home company found it hard to attract qualified buyers in the past. They're interested in trying a Google Video campaign for the first time, but are unsure what audience strategy to use to reach people who already want to purchase a motor home. What audience strategy should the account manager use to achieve this goal?
- In-Market
- Life Events
- Demographics and Detailed Demographics
- Affinity Audiences
Explanation
In-market audiences are designed to reach users who are actively researching or comparing products and services. This audience strategy fits users showing purchase intent for a specific category. For a Google Video campaign, it helps focus delivery on people closer to making a buying decision. It is more intent-based than broad interests or demographic attributes.
Why the other options are incorrect
Life Events target major personal milestones, not active product purchase intent.
Demographics and Detailed Demographics define user attributes, not whether someone is ready to buy.
Affinity Audiences reach users based on broader interests and habits, not immediate purchase intent.
Source for verification
https://support.google.com/google-ads/answer/2497941?hl=en
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