Question: A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?
- Videos must be no longer than 5 seconds.
- Run a single ad variant per campaign.
- Videos must be longer than 8 seconds.
- Run five ad variants per campaign.
Explanation
Video action campaigns perform better when Google Ads has multiple creative options to test and serve. Creative variation gives the system more assets to match with different users, placements, and contexts. For action goals, this improves the chance of finding combinations that drive conversions efficiently. Google’s action-focused creative guidance recommends using multiple video variants rather than relying on one version.
Why the other options are incorrect
Five-second maximum is incorrect because action-focused video ads are not limited to that length.
Single ad variant limits creative testing and reduces optimization opportunities.
Longer-than-eight-second requirement is not the recommended best practice for this setup.
Source for verification
https://support.google.com/google-ads/answer/10147229?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.