Question: A small business owner is looking to evaluate the performance of their first awareness Video campaign. What fundamental metric will help them measure the campaign's success?
- Video played to
- Display impression share
- Conversions
- Earned actions
Explanation
For an awareness Video campaign, Video played to is the strongest fit among these choices because it shows how much of the ad viewers actually watched after the player started. Google Ads defines Video played to metrics as quartile completion rates at 25%, 50%, 75%, and 100%, which makes them useful for understanding message retention and drop-off. That directly reflects whether the creative held attention long enough to deliver the awareness message. It is therefore a more fundamental success signal for this goal than lower-funnel actions or delivery-share metrics. Google Help+1
Why the other options are incorrect
Display impression share This measures the percentage of eligible impressions received, so it shows delivery opportunity rather than how much of the video people watched. Google Help+1
Conversions Google Ads notes that when the objective is Brand awareness and reach, conversions may appear in reporting but should not be the key metric for judging success. Google Help
Earned actions These are follow-on behaviors such as likes, shares, subscribers, and earned views, so they are secondary post-view signals rather than the most basic awareness metric. Google Help
Source for verification
https://support.google.com/google-ads/answer/2375431
https://support.google.com/google-ads/answer/2497703
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.