Question: Using a Video action action campaign, a winery hopes to attract customers to its website for an annual holiday sale. Which creative best practice should they employ to encourage customer interaction?
- They should have a clear call-to-action, such as "Learn more."
- They should reach a broad audience with dynamic video ads.
- They should add location extensions to focus on selected geographic locations.
- They should link their Google Ads account to the Google Merchant Center account.
Explanation
A clear call-to-action tells users what action to take after seeing a video ad. For a Video action campaign, the creative should make the next step easy to understand and directly connected to the website visit goal. Action-focused video creative works best when the offer and desired user response are obvious. This helps move interested users from viewing the ad to interacting with the business online.
Why the other options are incorrect
Dynamic video ads are not the creative best practice focused on prompting direct user interaction.
Location extensions support location-based information, not the core creative prompt for website engagement.
Google Merchant Center linking supports product data use, not the creative message that encourages interaction.
Source for verification
https://support.google.com/google-ads/answer/10147229?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.