Question: After running an awareness Video campaign, you want to know whether the campaign shifted user perception or behavior toward your products. What measurement solution should you use to find out that information and when should you implement it?
- You should use Brand Lift after the campaign receives over 1,000 clicks.
- You should use Brand Lift before the campaign delivers any impressions.
- You should use Active View before the campaign delivers any impressions.
- You should use Active View after the campaign receives over 1,000 clicks.
Explanation
Brand Lift measures the incremental effect of video ads on user perception and behavior, including awareness, consideration, favorability, and purchase intent. It should be set up before impressions serve so Google Ads can create clean control and exposed groups. This timing allows the study to compare users who could see the ads against users who were held back. For awareness measurement, this is the appropriate solution when the goal is to understand perception shift.
Why the other options are incorrect
Brand Lift after 1,000 clicks is too late because the cleanest control and exposed groups must be created before delivery.
Active View measures viewability, not changes in perception or behavior.
Active View after 1,000 clicks uses the wrong measurement solution and the wrong timing.
Source for verification
https://support.google.com/google-ads/answer/9049825?hl=en
https://support.google.com/google-ads/answer/7029393?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.