Question: Although you're aware that it's a good idea to mix ad formats, you don't know what mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?
- Skippable in-stream ads and bumper ads
- Masthead ads and non-skippable in-stream ads
- Skippable in-stream ads and non-skippable in-stream ads
- Masthead ads and bumper ads
Explanation
Efficient reach benefits from combining a flexible viewing format with a short six-second format. Skippable in-stream ads can capture users who are willing to watch longer, while bumper ads help deliver brief repeated exposure efficiently. This mix supports brand awareness and reach by balancing scale, attention, and cost efficiency. It is better suited to broad awareness delivery than high-impact reservation-style placements.
Why the other options are incorrect
Masthead ads are high-impact placements and are not the standard format mix for efficient reach.
Non-skippable in-stream ads can support awareness, but they are less aligned with the efficient reach mix than the short six-second format.
Masthead ads with bumper ads combines a premium placement with a short reach format rather than the recommended efficient reach mix.
Source for verification
https://support.google.com/google-ads/answer/2375464?hl=en
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