Question: After experiencing previous difficulty attracting qualified buyers, the account manager at a car dealership decides to use a Google Video campaign for the first time. What audience strategy should they use to reach people who are already interested in buying a vehicle?
- Life Events.
- Demographics and Detailed Demographics.
- In-Market.
- Affinity Audiences.
Explanation
In-market segments are designed to reach people who are actively researching products or services and are considering a purchase. That makes them the strongest fit for reaching users who already show buying intent for a vehicle. In a Video campaign, this audience solution helps focus delivery on people closer to conversion rather than on broad interest groups. For a dealership trying to attract more qualified buyers, this is the most direct way to prioritize purchase-ready users.
Why the other options are incorrect
Life Events This targets people around major milestones, not specifically users already researching and considering buying a vehicle.
Demographics and Detailed Demographics This filters by profile traits such as age or parental status, but it does not identify active purchase intent.
Affinity Audiences This is built for long-term interests and habits, which is broader than immediate buying behavior.
Source for verification
https://support.google.com/google-ads/answer/2497941
https://support.google.com/google-ads/answer/2454017
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