Question: You want to use Custom Audiences with your new Video action campaign and you're already capturing the important user interactions that create conversions. What should you do to further optimize your campaign and obtain additional tracking events?
- You should disable non-skippable in-stream ads.
- You should use 10 to 15 of the highest converting keywords from your Search campaign.
- You should implement automatic placements from your existing Display campaign.
- You should set bumper ads as your preferred ad type.
Explanation
For a conversion-focused Video campaign, Google recommends starting with custom segments based on search keywords and pairing them with optimized targeting. The official guidance specifically says to use 10–15 suggested keywords from past conversion performance or the highest-converting keywords from Search campaigns. Those terms give Google Ads stronger intent signals, which helps it find more people who are likely to convert. Because the campaign is already tracking the key user actions, improving the search-term inputs is the next step that can create more opportunities for additional tracked conversions. Google Help+1
Why the other options are incorrect
A) Disable non-skippable in-stream ads This changes ad format availability and does not improve custom segments or strengthen conversion-intent audience signals. Google Help
C) Implement automatic placements from your existing Display campaign Google recommends avoiding content targeting for Video campaigns that drive conversions because it can limit performance. Google Help
D) Set bumper ads as your preferred ad type Bumper ads are short awareness-focused formats and are not the recommended optimization step for a conversion-focused Video campaign. Google Help
Source for verification
https://support.google.com/google-ads/answer/9424882
https://support.google.com/google-ads/answer/12262960
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.