Question: A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they're unsure of what other tracking events they can obtain. What should they do to further optimize their campaign?
- Optimize the campaign for phone calls.
- Optimize the campaign for impressions.
- Optimize the campaign for "add to cart."
- Optimize the campaign in-app purchases.
Explanation
Add to cart is a lower-funnel conversion event that can signal strong purchase intent before a completed sale. For a Video action campaign, tracking this action gives Google Ads more useful conversion data for optimization when final purchases are limited or delayed. This event helps the system identify users who are likely to move toward checkout. It supports sales-focused bidding by adding a meaningful step in the purchase path.
Why the other options are incorrect
Phone calls are less relevant when the retailer is optimizing online shopping behavior.
Impressions measure ad delivery, not user actions that indicate purchase intent.
In-app purchases apply to app-based transactions, not the retailer’s website purchase path.
Source for verification
https://support.google.com/google-ads/answer/10146226?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.