You want to grow consideration with a Google Video campaign and have a short creative that’s well-suited for awareness. Why should you prioritize longer creative that can tell a better story to meet your marketing objective?

Here is the answer of the question: You want to grow consideration with a Google Video campaign and have a short creative that’s well-suited for awareness. Why should you prioritize longer creative that can tell a better story to meet your marketing objective?

• Longer videos can incorporate more key words, leading to better results in Google Search.
• Longer videos are less expensive to produce than shorter videos.
• Longer videos are more likely to be served on premium inventory.
• Longer videos give you more time to share information and showcase your product or service in detail.

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