Question: A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?
- Max CPV is often less than actual CPV because it's auction bidding.
- Max CPV is often less than actual CPV because it's a reserve buy.
- Actual CPV is often less than max CPV because it's a reserve buy.
- Actual CPV is often less than max CPV because it's auction bidding.
Explanation
Maximum CPV is the highest amount set for a video view or eligible interaction. In auction-based buying, the amount actually paid is usually based on what is needed to win the auction, not automatically the full bid. This means actual CPV is often lower than the maximum bid. The difference reflects normal Google Ads auction dynamics for video view buying.
Why the other options are incorrect
Max CPV less than actual CPV is incorrect because the maximum bid is the upper limit for a view in auction buying.
Reserve buy is incorrect because this CPV setup uses auction-based buying, not reservation pricing.
Actual CPV less than max CPV by reserve buy uses the right comparison but the wrong buying method.
Source for verification
https://support.google.com/google-ads/answer/2472735?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.