Question: What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?
- You should use Active View, which is accessible only by contacting your Google team.
- You should use Active View, which is accessible by adding appropriate columns to statistic tables.
- You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic tables.
- You should use Unique Reach and Frequency, which is accessible by contacting your Google team.
Explanation
Active View measures whether video ad impressions were viewable, which fits the need to understand the share of views the audience had an opportunity to see. Viewability is the relevant measurement concept for awareness because it confirms whether ads had a chance to be seen. These metrics can be reviewed in Google Ads reporting by adding the appropriate performance columns. This makes Active View the correct solution for evaluating visible ad delivery.
Why the other options are incorrect
Active View by contacting Google is incorrect because the metrics are available directly in Google Ads reporting columns.
Unique Reach and Frequency measures how many people saw ads and how often, not the share of viewable impressions.
Unique Reach and Frequency by contacting Google combines the wrong measurement solution with an unnecessary access method.
Source for verification
https://support.google.com/google-ads/answer/7029393?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.