If you create a consideration Video campaign and want to measure it through a Brand Lift study, when should you set up that study to get optimal control and exposed groups?

Here is the answer of the question: If you create a consideration Video campaign and want to measure it through a Brand Lift study, when should you set up that study to get optimal control and exposed groups?

• You’d do it once the campaign ends.
• You’d do it before the campaign serves any impressions.
• You’d do it two weeks after the campaign starts serving impressions.
• You’d do it once the campaign first starts serving impressions.

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