After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

Here is the answer of the question: After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

• They should use the contact form to ask where potential customers learned about the restaurant.
• They should enable Google Ads conversion tracking.
• They should cross-check their ad schedule against when they received leads.
• They should ask their customers whether they’ve seen the videos.

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