Question: The marketing manager of a food delivery company is focused on driving as many orders as possible on a weekly basis. Which of the following creative implementations would you recommend the marketing manager to use to help achieve their goal?
- Address the viewer's desire for food in the first 5 to 10 seconds of the video.
- Use "Sign up to our newsletter" as the primary call-to-action.
- Add as much diverse imagery and language as possible throughout the ad to hold the attention of the viewer.
- Explain the background of the company during the first half of the video.
Explanation
For a conversion-focused video ad, the creative should connect quickly with user intent and the product need. Google’s ABCDs of effective creative recommend attracting attention early and making the value clear fast. Addressing the user’s food need near the beginning creates immediate relevance before attention drops. This supports action-focused performance by moving quickly from need recognition to the desired order behavior.
Why the other options are incorrect
Newsletter sign-up does not directly support maximizing weekly food orders.
Diverse imagery and language can reduce clarity if it distracts from the main action.
Company background delays the product need and weakens early relevance.
Source for verification
https://support.google.com/google-ads/answer/10073619?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.