Question: A local food chain is opening a new location and they want to create as much awareness for their store as possible before the big day. They set up a Google Video campaign with "brand awareness and reach" as the campaign goal. What budget type should they use for their Google Video campaign and why?
- Daily, since Google Ads will spend their total budget faster than "campaign total."
- Daily, since Google Ads will spend their total budget evenly over the course of the campaign.
- Campaign total, since Google Ads will spend their total budget evenly over the course of the campaign.
- Campaign total, since Google Ads will spend their total budget faster than "daily."
Explanation
For a time-sensitive launch, a daily budget gives Google Ads more flexibility to spend more on days with stronger opportunity instead of pacing spend evenly across the full campaign duration. Google Ads states that a campaign total budget is spread evenly over the campaign while accounting for traffic changes. By contrast, a daily budget can spend more on some days and average out over time. That makes the daily option better when awareness needs to build quickly before a specific opening date. Google Help+1
Why the other options are incorrect
B) This is incorrect because even pacing over the full campaign duration describes a campaign total budget, not a daily budget. Google Help+1
C) This is incorrect because even spend is true for a campaign total budget, but that pacing is not the best fit when faster awareness buildup is needed before a fixed date. Google Help
D) This is incorrect because Google Ads says a campaign total budget is designed to pace evenly over the duration, not spend faster than a daily budget. Google Help+1
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.