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A marketing manager needs to get recommendations for feature

A marketing manager needs to get recommendations for features, settings, and solutions for a Google Video campaign. What action should they take to get the information needed when creating a campaign?

Question: A marketing manager needs to get recommendations for features, settings, and solutions for a Google Video campaign. What action should they take to get the information needed when creating a campaign?

  • Upload at least one video to YouTube.
  • Set a budget for the new campaign.
  • Link Google Ads to the manager's YouTube channel.
  • Select a campaign goal.

Explanation

Selecting a campaign goal is the step that unlocks Google Ads guidance on the most suitable campaign setup. Google Ads states that the objective is chosen first, and that choice determines the recommended campaign path, available formats, and the way the campaign is built. In Video campaigns, the selected objective also guides the subtype and available solutions for reaching that goal. That is why choosing the goal is what provides the needed recommendations for features, settings, and solutions. Google Help+1

Why the other options are incorrect

Upload at least one video to YouTube A video asset is necessary for serving ads, but it does not trigger the recommendation flow for campaign setup. Google Help+1

Set a budget for the new campaign Budget is configured after the objective path is selected, so it does not determine the recommended setup. Google Help+1

Link Google Ads to the manager's YouTube channel Linking a channel supports Video campaign use, but it is not the action that surfaces campaign creation recommendations. Google Help+1

Source for verification

https://support.google.com/google-ads/answer/2375497

https://support.google.com/google-ads/answer/10197127

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.

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