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If you’re adding a product that’s new to Amazon.com and does

If you’re adding a product that’s new to Amazon.com and does not match an existing product listing, you're required to have a Global Trade Item Number (GTIN).

Question: If you’re adding a product that’s new to Amazon.com and does not match an existing product listing, you're required to have a Global Trade Item Number (GTIN).

  • False
  • True

Explanation

A new Amazon.com listing requires a valid Global Trade Item Number (GTIN) when the product does not already match an existing catalog item.

Amazon uses the GTIN as a product identifier to create or match the correct product detail page.

Common GTIN types include UPC, EAN, ISBN, and JAN.

This helps prevent duplicate listings and supports accurate catalog organization.

Why the other options are incorrect

False is incorrect because a new catalog item generally requires a valid Global Trade Item Number (GTIN) unless Amazon grants an exemption.

Source for verification

https://sell.amazon.com/sell/registration-guide

https://sellercentral.amazon.com/help/hub/reference/external/G84H3T69ZX762NWT

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Retail Certification" page.

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