Question: Jane, a seller on Amazon.com, delivers products to customers directly from their own warehouse. Jane wants their products to be visible when shoppers select the Prime filter during their search process. Which fulfillment option should Jane use?
- Merchant Fulfilled Network (MFN)
- Fulfillment by Amazon (FBA)
- Seller Fulfilled Prime (SFP)
Explanation
Seller Fulfilled Prime allows sellers to display the Prime badge while fulfilling eligible orders from their own warehouse.
This fulfillment option is designed for sellers who can meet Amazon’s Prime delivery and performance requirements without using Amazon fulfillment centers.
It makes eligible products visible to shoppers using the Prime filter.
The key distinction is that the seller keeps control of fulfillment while still offering a Prime customer experience.
Why the other options are incorrect
Merchant Fulfilled Network lets sellers ship orders themselves, but it does not automatically provide Prime eligibility.
Fulfillment by Amazon can provide Prime eligibility, but inventory must be sent to Amazon fulfillment centers rather than shipped directly from the seller’s warehouse.
Source for verification
https://sell.amazon.com/programs/seller-fulfilled-prime
https://sellercentral.amazon.com/help/hub/reference/external/G201812230
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Retail Certification" page.