Question: Which type of selling partner must be invited to sell on Amazon.com?
- Sellers
- Vendors
- Neither
Explanation
Vendors sell products directly to Amazon through a first-party retail relationship.
Access to Vendor Central is invitation-only because Amazon chooses which suppliers it buys from directly.
This differs from the seller model, where businesses can register to sell products directly to customers on Amazon.com.
The invitation requirement is tied to Amazon’s procurement relationship with the brand or supplier.
Why the other options are incorrect
Sellers can register for Seller Central and do not need an invitation to begin the standard selling account setup process.
Neither is incorrect because vendors require an invitation to use Vendor Central.
Source for verification
https://advertising.amazon.com/library/guides/getting-started-with-sponsored-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Retail Certification" page.