Question: Which of the following actions can sellers complete in Seller Central?
- Create payment invoices.
- Track vendor performance and retail metrics.
- Monitor customer feedback and reviews.
Explanation
Seller Central provides tools for managing seller-side account activity and customer experience signals.
Amazon identifies Feedback Manager, Voice of the Customer, and Customer Reviews as seller tools for tracking ratings, reviews, and feedback.
These functions help sellers identify product or service issues that may affect listing performance.
Vendor-side retail performance tracking belongs to Vendor Central, not the seller platform.
Why the other options are incorrect
Create payment invoices is not a standard seller action in Seller Central for managing customer-facing account performance.
Track vendor performance and retail metrics applies to Vendor Central, which supports first-party vendor operations.
Source for verification
https://sell.amazon.com/tools/seller-central
https://sell.amazon.com/tools/customer-reviews
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Retail Certification" page.