Question: Which of the following could be considered a challenge when launching a new product?
- You must buy multiple UPC codes
- Your product doesn’t have any reviews
- You must wait for Amazon.com to approve your launch
Explanation
A new product can face a conversion challenge because it may not yet have customer reviews.
Amazon Ads guidance treats reviews and star ratings as important retail readiness signals for advertising.
Reviews help shoppers evaluate quality, relevance, and trust before purchase.
A launch plan should account for this gap because a lack of reviews can reduce customer confidence on the product detail page.
Why the other options are incorrect
Multiple UPC codes are not required unless multiple distinct products or variations need separate product identifiers.
Amazon.com approval is not a universal launch waiting period; approval depends on category, listing, or compliance requirements.
Source for verification
https://advertising.amazon.com/library/guides/new-advertiser-success-guide
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Retail Certification" page.