Question: An advertiser's marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?
- Establish a Maximize Clicks bidding strategy to increase website traffic volume.
- Come up with a strategy of importing offline values by using enhanced conversions for leads.
- Begin using a Maximize conversion bidding strategy as a means of increasing conversion volume.
- Establish value rules based on audiences that have been to a local store in the past.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.