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- It refers to the load time for a page that is used to measure conversion actions on the advertiser’s site — an order confirmation page, for example.
- It is the amount of days required for a newly adopted Smart Bidding strategy to take effect after the first recorded online or offline conversion for a campaign.
- It is the amount of time that elapses between the clicking of an ad and an advertiser either uploading an offline conversion or completing the conversion on a site.
- It is the amount of time it takes an advertiser to create a conversion measurement strategy for their Google Ads account.
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