Question: Which of the following is considered a best practice when creating effective image assets?
- Keep the most important content in the center 50% of the image asset.
- Only provide square images to maximize how often assets can serve.
- Always upload four or more relevant and unique images at the campaign or ad group level.
- Choose images with a white background as they tend to have stronger performance.
Explanation
Using at least four relevant and unique image assets gives Google Ads more creative options to serve with eligible ads. This improves the system’s ability to match visuals to different queries, ads, and landing pages. Image variety can support stronger asset coverage across campaign or ad group structures. Relevance remains important because image assets should accurately represent the product or service being promoted.
Why the other options are incorrect
Square images should not be the only format because both square and landscape images can improve serving eligibility.
Center 50% is too restrictive; Google Ads guidance says to keep important content centered, not limited to that exact area.
White background is not a stated best practice and does not guarantee stronger performance.
Source for verification
https://support.google.com/google-ads/answer/9566341
https://support.google.com/google-ads/answer/12073962
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.