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Here is the answer of the question: A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
- All consumers create the same amount of value, so value-based bidding will optimize for driving lead volume for her business.
- Bidding towards value allows marketers to optimize for high-value customers and high volume of leads at the same time.
- Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.
- Using a value-based bidding strategy allows marketers to focus on maximizing website traffic to gain new potential consumers.
The above question is related to “Google Ads AI-Powered Performance Ads Assessment“. You can find all the updated questions and answers related to to “Google Ads AI-Powered Performance Ads Assessment” on the “Google Ads AI-Powered Performance Ads Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
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