If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?

Here is the answer of the question: If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?

• Disregarding suggestions to add relevant new keywords
• Removing negative keywords that could block relevant traffic
• Adding Customer Match lists that contain data more than 90 days old
• Adding more phrase and exact match keywords in order to improve reach

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