Here is the answer of the question: A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?
- They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.
- They ensure statistically significant results by randomly choosing how much Search traffic will be diverted to an experiment.
- They let marketers measure changes’ impact and reverse those changes if needed.
- They can test Google Ads campaigns against TV, print ads, or other traditional media.
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