Question: What are two key benefits of using the Insights page? (Choose two.)
- Understand how much a marketer’s competitors are spending each week.
- Uncover new consumer insights such as rising search trends and new converting audiences.
- Optimize Search campaigns through insights specifically intended for that purpose.
- Identify and diagnose performance issues to better run successful campaigns.
Explanation
The Insights page helps surface changes in consumer demand and audience behavior directly within Google Ads. It can highlight Search trends and audiences that are more likely to convert, making opportunity discovery faster. It also supports performance evaluation by showing insights that help identify issues affecting campaign results. These insights help marketers prioritize actions based on observed account and market signals.
Why the other options are incorrect
Competitor spending is not provided because the Insights page does not show how much competitors spend each week.
Search campaign-only insights is incorrect because the Insights page is not limited to optimization insights for Search campaigns only.
Source for verification
https://support.google.com/google-ads/answer/11189316
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.