Here is the answer of the question: When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
- Making sure the Performance Max budget is limited to 10% of other campaigns’ budgets.
- Setting up Performance Max with a comparable CPA or ROAS target to other campaigns
- Establishing a new CPA or ROAS goal for Performance Max campaigns
- Running the Performance Max experiment for one to two weeks before assessing the results
The above question is related to “Google Ads AI-Powered Performance Ads Assessment“. You can find all the updated questions and answers related to to “Google Ads AI-Powered Performance Ads Assessment” on the “Google Ads AI-Powered Performance Ads Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.