Question: A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
- Begin with a strong measurement and attribution strategy based on their goals.
- Enable a volume-based Smart Bidding strategy in all campaigns.
- Create a value-based Smart Bidding strategy in their top two campaigns.
- Build a large list of negative keywords to tailor traffic and eliminate uninterested consumers.
Explanation
Accurate conversion tracking is required before value-based optimization can work reliably. Value-based bidding depends on assigning meaningful conversion value to actions that reflect business goals. A clear attribution approach helps Google Ads understand which interactions contribute to valuable outcomes. Without reliable measurement, Smart Bidding may optimize toward incomplete or misleading signals.
Why the other options are incorrect
Negative keywords can improve traffic relevance, but they do not establish the value signals needed for value-based bidding.
Volume-based Smart Bidding optimizes for conversion count rather than business value.
Top two campaigns should not be prioritized before the required measurement foundation is in place.
Source for verification
https://support.google.com/google-ads/answer/2998031
https://support.google.com/google-ads/answer/7684216
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