Question: What's a benefit of negative keywords?
- Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
- A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
- Negative keywords prevent an otherwise eligible query from triggering an ad that isn't aligned with the search's intent.
- Adding negative keywords can help prevent customers from leaving poor reviews about a business.
Explanation
Negative keywords help control when ads are eligible to show in Search campaigns. They prevent ads from serving on searches that may match targeting but are not relevant to the advertiser’s intent. This can improve traffic quality by reducing clicks from users who are unlikely to take valuable actions. Used correctly, negative keywords help align ad delivery with relevant search behavior.
Why the other options are incorrect
Competitor bidding limits are not controlled by negative keywords because they only affect the advertiser’s own ad eligibility.
Poor reviews are not prevented by negative keywords because they manage search matching, not customer feedback.
Additional searches are identified through tools such as search terms insights, not by using negative keywords.
Source for verification
https://support.google.com/google-ads/answer/2453972
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