Question: A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)
- Forecast the impact of different budgets to understand how performance may change.
- Identify the opportunity size for upcoming seasonal periods of increased sales.
- Understand which billing method is best suited for an account.
- Review how much each keyword in a campaign has spent over the past month.
Explanation
Performance Planner helps create budget plans by forecasting how changes to spend may affect future campaign results. It uses historical performance, auction data, and seasonal trends to model potential outcomes. This makes it useful for planning periods when demand may rise and budget decisions need to be made in advance. It also helps compare different budget scenarios before applying changes in Google Ads.
Why the other options are incorrect
Keyword spend is reviewed through campaign reporting, not Performance Planner’s budget forecasting workflow.
Billing method is managed through billing settings, not Performance Planner.
Source for verification
https://support.google.com/google-ads/answer/9230124
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.